TAG Heuer Is the Official Timekeeper & Timepiece of the Bank of America Chicago Marathon

The Luxury Swiss watch brand recognized for breaking the boundaries in traditional watchmaking with its prestigious sports watches and chronographs, has been named the official timekeeper and timepiece of the Bank of America Chicago Marathon.

Tag Heuer has evolved and developed a lot over the last few years, but for 2014 their new "Don't Crack Under Pressure" slogan is more than a new marketing message, but an indicator of a new direction for the Swiss watch maker overall. "Don't Crack Under Pressure" is intended to focus on a more youthful demographic, and sources indicate that TAG Heuer will return a bit more to "affordable" watches in some of the price ranges it was more known for in the 1990s.

The initial TAG Heuer ads for the new campaign will feature people such as Cristiano Ronaldo, Maria Sharapova, Steve McQueen, and Patrick Dempsey. This is a shift from Hollywood-style personalities to athletes  (for the most part) รท which we anticipate to be a continuing trend moving forward for the brand (ablogtowatch.com).

Brand Ambassador: Cristiano Ronaldo

Brand Ambassador: Cristiano Ronaldo

Brand Ambassador: Steve McQueen

Brand Ambassador: Steve McQueen

Brand Ambassador: Maria Sharapova

Brand Ambassador: Maria Sharapova

Brand Ambassador: Patrick Dempsey

Brand Ambassador: Patrick Dempsey