This Sunday, Join the Geneva Seal Team 'Hustle Up the Hancock'

Sunday, April 13th 2014, marks the 17th annual charity event, Hustle Up the Hancock. Over 4,000 people from Chicago and those visiting our windy city, will meet at the John Hancock Center at 7am to begin their climb. Participants choose from two climbing categories--full climb (94 floors) or half climb (52 floors).

Geneva Seal's very own jewelers, Leonard Goldberg and Rachel Leykind will Hustle Up 94 floors in hopes of raising over $1 Million dollars for local lung disease research and programs.

John Hancock Center. 875 N Michigan Ave, Chicago

John Hancock Center. 875 N Michigan Ave, Chicago

Since 1998, the race has raised roughly $10 million for the Respiratory Health Association, which funds Chicago-area lung disease research, among other programs.

Goldberg's goal is to complete the climb in under 20 minutes, while Leykind is aiming toward a more realistic goal of, "as long as I finish". The average climber takes about 26 minutes to scale all 1,632 steps to the top.

The rest of the Geneva Seal team will meet them at the finish line to celebrate and to accessorize Goldberg with the timepiece he can't live without, his Roger Dubuis.