"Style is not about designers. It's about comfortable, functional clothes I can spend all day in at work, followed by an event for several hours and still feel like myself," says the Geneva Seal jeweler.
"If it feels like, 'I can't wait to take this off,' then it's not my type of outfit."
Geneva Seal is known in Chicago for custom engagement rings, a selection of timepieces brands, such as: Richard Mille, Hublot, Bovet, Roger Dubuis, Bell & Ross, Blancpain, Breitling, Breitling for Bentley, Devon, Franck Muller, HYT, Omega, Tag Heuer, Ulysse Nardin, Urwerk, preowned timepieces and more.
Leonard believes taking time to look your best is a part of respecting your clients, the people who enter the Geneva Seal home. His father played a major role in his respect of style. He says:
"He was always a sharp dresser. What made him sharp is that he took care of himself, he was well groomed, used the right amount of cologne, wore crisp, ironed shirts, and most importantly he always had his shoes clean and shined.
He taught me that taking pride in my appearance shows respect for the people I come in contact with, and I still polish my own shoes."
Given his profession, it's no surprise that Leonard is a fan of unique accessories like antique cuff links, David Oscarson pens and Gold & Wood sunglasses.
"I truly believe my outfit is made by accessories," he says.
"When it comes to clothing, we are all influenced by fashion ads and trends to a certain degree, but no matter what brand or designers one prefers, small details make up one's personal style.
You can put together a killer look from Target or H&M if you have a sense of your own identity and style."