Hublot Big Bang Pop Art Collection

 "A timepiece that brings the avant-garde spirit of the Pop Art movement to life"

THE ART OF FUSION GETS A SPLASH OF COLOR WITH THE BIG BANG POP ART

Bright, bold and strikingly colorful. Inspired by the Pop Art movement of the 1950 and to a greater extent the 60s, the Big Bang Pop Art collection is a horological canvas for artistic expression. A veritable fusion between the worlds of watchmaking and modern art, it is the very notion of challenging the conventional that Hublot related to in Pop Art.

Much like how Andy Warhol took American popular culture and reinterpreted them into vividly colored paintings, the Pop Art reinterprets Hublot’s signature Big Bang into the most prismatic ladies’ line to date; watches that are as much mechanical marvels as they are pieces of wearable art.

The Big Bang Pop Art come in either steel or, something of a rarity for Hublot, yellow gold cases that capture the retro spirit of the Pop Art movement. Accentuating the playful colors of the dial, the bezels are skillfully set with baguette cut precious and semi-precious stones, including blue topaz, purple amethyst, pink sapphire and green tsavorite.

CAPTURING THE STROKE OF A PAINTBRUSH

Against a rich blue background, the chronograph registers and indexes are truly one-of-a-kind, painted in two contrasting colors. Around the register and markers one is given the impression of paintbrush strokes with paint matching the chronograph registers. The date wheel blends in perfectly with its matching blue tone.

The strap is just as brightly colorful as the rest of the watch, done in alligator leather with a contrasting colored rubber backing for added comfort, flexibility and durability.

Hublot continues to explore the realm of Pop Art and modern art in general, as can be witnessed from the collaboration with Brazilian artist Romero Britto’s Pop Art-inspired football design for the for FIFA 2014 World Cup, as well as promoting young emerging modern artists such as Gao Ludi in China and Hebru Brantley in the USA.