Iconic watch giant, Hublot, celebrated the art world's next superstar, Chicagoan Hebru Brantley last night at an exclusive event. In partnership with fine watch retailer Geneva Seal & Lake Forest Sportscars, guests shared a rare inside look at the studio and creative process of Hebru, also known as -- Chicago Picasso.
Inspired by his 1980’s Chicago upbringing, Hebru’s work touches on tough subjects in a way that is easily digestible to the viewer – by telling his stories through youthful characters and their adventures.
As Hebru explained to fellow Chicago artist and Grammy-winning rapper Wasalu Jaco -- better known as Lupe Fiasco -- during his Michigan Avenue interview:
When I create, a lot of times I don’t see kids. I really don’t.
I just see them as people.
There’s a sense of innocence there, but there’s also a sense of all the other things we go through.
What a kid might go through on a playground in certain ways might parallel what a guy goes through in a boardroom in a job day to day.
Focusing on one character, Flyboy, who's pretty much his marquee, almost his brand, almost his Nike swoosh, or as Hebru said:
"My Mickey Mouse."
Flyboy was created because it's rare to see a popular character within any medium that is African-American, Latino, even Asian. Hebru wanted to create that, in a space of high art and be able to have some historical context to that character.
He took from the Tuskegee Airmen, who were fighter pilots in World War II. They flew successful missions and they never lost a person.
But at that time black folks were treated far less than equal. For him, it was important to have that historical context to a character, not to just have one for the sake of needing one or wanting one.
The event also served as an opportunity for guests to see the Ferrari California T in iconic red – an exemplar of Italian engineering.
Hublot, the exclusive 360° partner of Ferrari serves as both the " Official Watch" and "Official Timekeeper” of Scuderia Ferrari and the Ferrari brand globally.
Hublot, a brand at the forefront of art and design, has partnered with a range of world-renowned artists, architects, and innovators including Oscar Niemeyer, Mr. Brainwash, Maestro Carlos Cruz-Diez, Maxime Büchi, Romero Britto, and Lang Lang and continues to celebrate its Art of Fusion by merging the multi-dimensional worlds of watchmaking and art.