URWERK
In just 11 years, URWERK's original approach to watchmaking has shaken the traditionalists and won the respect of collectors.
Irreverent, rebellious, eccentric can each describe URWERK's watchmaking with varying accuracy, but its watches unerringly open the way forward for mechanical watchmaking in the 21st century.
Felix Baumgartner, a watchmaker like his father and grandfather, has time running through his veins. A star graduate from the Schaffhausen watchmaking school, Felix learned the secret language of minute-repeaters, tourbillons and perpetual calendars at his father's bench.
Martin Frei is the artistic counterweight to his partner's technical expertise. Accepted into the Lucerne's college of art and design in 1987, Martin delved into every form of visual artistic expression from painting and sculpture to video, emerging as a mature artist.
The two men met by chance and discovered a common fascination with the measurement of time, spending hours analysing the gap between the watches they saw in the shops and the vision of their future creation.
URWERK is what translates the hearts and minds of its founding partners into sensational watchmaking.