Presenting the UR-100 “Electrum”
Electrum is one of the original precious materials, regarded by the ancients as a veritable treasure. This gold and silver alloy was indeed much coveted among Ancient Greeks, Amerindian civilizations, and Ancient Egyptians. While the first coins were minted from this metal, the noble, flamboyant, luminous material gradually fell into oblivion… while awaiting a much-deserved new lease on life.
Urwerk recreates this magic in the UR-100 Electrum which proudly proclaims ‘here comes the sun’ as the Beatles famously sang.
The UR-100 Electrum is the new edition of Urwerk’s 100 collections. This 25-piece edition has a case made of organic gold and palladium alloy. In addition to its sunny yellow color, it features a structured, pleated, and undulating surface. This highly distinctive aesthetic is based on the numerous aesthetic references of Martin Frei, co-founder of Urwerk.
For the full press release, click here.