Behind the Scenes at the Armin Strom Event

Behind the Scenes at the Armin Strom Event

On December 4, we had the pleasure of hosting an unforgettable evening with Armin Strom at Geneva Seal, where watch enthusiasts and collectors gathered to celebrate the artistry behind one of horology’s finest brands. We were joined by Serge Michel, founder, and Claude Greisler, co-founder of Armin Strom, for an exclusive preview of their latest collections and insightful conversations.

In our photo recap, we’re sharing highlights from the night—including candid moments with our guests, behind-the-scenes glimpses of the craftsmanship, and more. Thank you to everyone who joined us for this special evening. Check out the photos below to relive the unforgettable moments!