February 13, 2020

Bell & Ross the ultimate reference in aeronautical watchmaking, launched its LUM line in 2017 with the BR03‐92 HOROLUM line. The brand has since unveiled other new models in the same category including the BR03‐94 HOROLUM and BR03‐92 NIGHTLUM and, more recently, the BR03‐92 FULL LUM. The suffix “LUM” in their name means “lumière” (light) and refers to one of the fundamental qualities of Bell & Ross watches, which are celebrated for their unfaltering legibility.

These models, with micro‐blasted steel or matte ceramic cases, have exceptional display qualities thanks to the application of Super‐LumiNova® C3. A classic Bell & Ross style of display ‐ the effectiveness of which speaks for itself. Reminiscent of the historic matte colour of vintage tritium military watches, Super‐ LumiNova® C3 does not deteriorate over time, has no clear toxic effects linked to radioactivity and maintains a constant daytime colour. Even better, the brightness charge and discharge cycles are endless and never alter the efficacy of the timepiece. Extremely powerful, Super‐LumiNova® C3 recharges quickly in terms of photoluminescence and has exceptional light intensity qualities. Even more impressive is the time it takes for light to return to the hands, indices and numerals –
significantly faster than other types of Super‐LumiNova® widely used on the market and offering unrivalled photoluminescence.